Book Reviews

All companies struggle with the simple question: How do you get noticed in a world of increasing clutter, make a sale and, finally, retain customers? Additionally, today, many businesses—from media to retailing — find themselves threatened by the digital storm. How do you fight cheaper, or...
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  • In India of the late-1800s, there was backbreaking poverty, occasional famines, and age-old cultural practices. But, by the early-1900s, major railway lines linked the ports to the interior as well as to the main cities and towns; steamship moved cargo and people along the coasts; and three...
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  • In 1997, executives running the debt collection division of Chase Manhattan Bank began wondering why a particular group of employees in Tampa, Florida, were so much more successful than others in convincing people to pay their credit-card bills. Chase was one of the largest credit-card...
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    When was the last time that you felt a little breathless after you finished a business book, as if you had just come back from a three-mile run? When was the last time that you felt a distinct urge to go out and buy the product which the book is about and the only thing that stopped you was...
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  • After Dissenting Diagnosis by Dr Arun Gadre and Dr Abhay Shukla (reviewed in Moneylife, 10 June 2016), The Ethical Doctor is another lucid exposé of the rampant malpractices in the healthcare industry.    The author, Dr Kamal Kumar Mahawar, writes about corrupt practices in India, but...
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    Pathbreakers
    Pathbreakers 1 & Pathbreakers 2 contain deep insights, unknown facts and captivating events in the life of 51 top achievers, in their own words.
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    The Scam
    24 Year Of The Scam: The Perennial Bestseller, reads like a Thriller!
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